GMA launches ‘Micro Asenso’ text facility
Fel V. Maragay
Manila Standard
Small entrepreneurs can now easily locate and communicate with government agencies that provide micro-financing for their business ventures, thanks to the wonders of text messaging.
President Gloria Macapagal Arroyo yesterday pushed the green button on the innovative scheme that made the location and contact numbers of government financing agencies just a text away.
The President launched the “Micro Asenso” Text Facility that made it easier for small and medium-sized businessmen to locate micro-financing centers right in their communities.
By pushing the green button, Mrs. Arroyo sent the template message that the more than 60,000 small entrepreneurs could text to Globe’s 2973 to get information on the P180-billion credit market available, via more than 3,000 micro-financing institutions.
To find an MFI in Metro Manila, the borrower should type the following message: “MICRO (space) FIND (space) NAME OF CITY” and send to 2973.
To find an MFI in the provinces, micro entrepreneurs could text the following message: “MICRO (space) FIND (space) NAME OF PROVINCE (comma) NAME OF TOWN” and send to 2973. Each text costs P2.50.
The President’s texted message located the MFI in Lubao, Pampanga—CB Pampanga in Barangay Sta. Cruz with telephone number (045) 860-1660 and (045) 963-0709.
Joining the launching of the Micro Asenso Text Facility were People’s Credit and Finance Corp. president Edgardo Generoso and Globe Telecom president Gerardo Ablaza.
The People’s Credit is the government’s lead agency for micro-finance services delivery, with the company president also acting as the chairman of the micro-finance program committee.
Also present was Presidential Management Staff chief Cerge Remonde, who gave an overview of the government’s micro-finance services. Remonde is Malacañang’s oversight officer for micro, small and medium entrepreneurship.
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