Exporters see bleak 2009
Cris Evert Lato
Cebu Daily News
CEBU CITY, Philippines – Entrepreneur Nelson Bascones has been delivering seafood and marine products to the restaurants and institutions in the United States and Japan since 1996.
Since food is a basic commodity, he experienced good business operations with occasional market slowdown in between brought about by oversupply and competition.
But no challenge has been more crucial to the food export business compared to this year, said Bascones, chief executive officer of Central Seafoods Inc., which has a plant in Barangay (village) Pilipog, Cordova town.
“Demands are too low even as supply remains the same. That’s the problem today. The dollar has appreciated against the peso but we don’t have the market now,” he told Cebu Daily News.
While Bascones may be feeling the pinch of the Japanese economy, which is currently experiencing a recession, Cebu in general may only feel its impact in the first quarter of 2009, said Fred Escalona, executive director of Confederation of Philippine Exporters Foundation Inc. Cebu (Philexport Cebu).
“The prospects for the first half of next year are gloomy. Akong tan-aw dili pa grabe (The way I see it it’s not yet that serious) but it is expected that this will result to company streamlining or laying off (of workers),” he said.
Bascones said it is difficult to determine if the employee displacement will be massive or not. He, however, noted that production will not stop if demand from abroad remains stable.
At the Mactan Economic Zones (MEZ) 1 and 2 in Lapu-Lapu City, news of probable laying off have not circulated, said Director Porferio Montesclaros of the Mactan Export Processing Zone Chamber of Exporters and Manufacturers (Mepzcem).
The two economic zones have about 200 locators, majority of which are Japanese firms. The locators produce electronic spare parts, garments, metals and camera lenses, among others.
Ninety percent of these locators are members of Mepzcem, an organization of exporters and manufacturers located within the two economic zones.
Montesclaros said he has not heard of any talks that employees are planning to apply for another round of wage increases following complaints of low spending power.
“In general, we are all experiencing a slowdown. Everybody is concerned with worldwide economic situation and we are working very hard to survive,” he said.
Asked if Mepzcem members have met to discuss on possible measures they will take following the Japanese recession, Montesclaros said: “Individually, locators are very, very careful in spending but we have not met to discuss this. But companies have each adapted energy conservation habits and other cost-cutting measures.”
High cost of power is still one of the major concerns especially among locators inside MEZ 1, he said.
“High costs of electrical power is more prevalent in Mez 1 (than Mez 2) because electricity is supplied by diesel-fired power plants of independent power producers, while Mez 2 is connected to the grid hence, cheaper,” he said.
Because of the global economic meltdown, Bascones, who also sits as trustee of Cebu Chamber Commerce and Industry (CCCI), said products such as crab meat and cooked squid are sold abroad at 30 to 40 percent off.
“Prices went so low to the point that we already lose money. Later on, we can adjust but as of now we cannot just lower prices (of products) because raw materials we bought were high,” said Bascones.
Bascones said 80 percent of its operation costs go to raw materials.
Although Japan only accounts 10 percent of exports, Bascones said sales are somehow affected because high-end products such as pasteurized cans of crab meat and ready-to-eat sliced squid are mostly sold to Japan.
Ninety percent of their products go to the US.
“The high-end market does not anymore buy these value-added products they go for the mid-end like raw whole squid or cattlefish. For the past two weeks now, we have not received orders from Japan,” he said.
With or without a crisis, he said, companies are often in the attentive mode to watch out for possible challenges and issues.
Between 2006 to 2008, Central Seafoods has laid off more than 250 employees. The company only has around 100 employees at present. This is part of the company’s cost-saving measures.
On the other hand, Escalona said the appreciation of the dollar against the peso has not worked to the advantage of the exporters.
“Under normal economic conditions, that (dollar appreciation against peso) may have been beneficial but today, market is not there,” said Escalona.
But Escalona said mitigating factors for the Philippine economy and Cebu are the decrease in oil price and remittances from overseas Filipino workers (OFWs).
“Most of our OFWs are in the Middle East, whose economy is working well with the increase in the price of oil reaching the more than $150 level in the last months. While there might be some casualties (for OFWs working in the US), remittances will still help us,” he added.
Meanwhile, Tourism secretary Joseph “Ace” Durano remains optimistic that the recession will not significantly affect tourist arrivals from Japan.
“As far as Japan is concerned, we see business travel slowing down but leisure travel is still up that’s why Japanese arrivals in Cebu and Bohol remains up,” Durano said in a text message.
More than 96,000 Japanese came to Cebu from January to August 2008 making it the second highest number of tourists to visit the province. Japan follows Korea, which has 150,000 tourist arrivals in the same period.